NBDA alleged that its members are forced to provide their news content to Google in order to prioritise their web links in the Search Engine Result Page (SERP) of Google.
A news website sells advertising spaces on its platform through ad-exchanges.
In addition to this, Google also operates a platform that manages a publisher’s sale of online ads and tools to purchase display ad space.
It has been alleged that owing to the tech-giant’s dominance in the space, publishers have been forced to integrate content on their platforms.
The NBDA also alleged that the search giant exploits the dependency of the members on Google for referral traffic to build services such as Google News, Google Discover and Google Accelerated Mobile Pages (AMP).